Tata nano operations strategy pdf

Tata nano is the best example of positioning and repositioning where both the strategies failed. Tata strategic management group tsmg is the strategy centre of excellence for the tata group. The car was the result of a five year research and development project carried out by tata nano development team. With the help of tata nano case, this study first explores the marketing flexibility concept and then establishes its. Operational management stratergies of tata nano luxury vehicles. The cosmetics company lakme was divested and sold to hindustan levers, as besides being a non core business, it was found to be a non competitive and would have required substantial investment to be sustained. The threats of new entrance for nano can be suzuki global car, reva, bajajs renault, nissans small car, ajanta groups small car project etc. Does the nano represent an evolution or a revolution in automobile marketing. Through subsidiaries and associate companies, tata motors has operations in the uk, south korea. In november, while overall auto sales in indias booming economy rose. Pdf tata nano has rewritten the evolution of transport by creating history as the worlds. It has franchisee joint venture assembly operations in bangladesh, ukraine and senegal. Thus, probably for the automobile industry like tata motors threat of new entrance is high.

This is the turnaround story of tata nano which focuses on how the initial strategies for. Change management is the process during which the changes of a system. Divestment strategy tata oil mill tomco was divested and sold to hindustan levers as soaps and a detergent was not considered a core business for the tata. The focus of this strategy is to identify new international markets based on the. Its been a rough season for tata motors muchpublicized peoples car, the nano. To comprehend the positioning strategy adopted by tata nano in india. The case of the tata nano allows elaborating upon the potentials and risks of valuesbased innovation through a longitudinal analysis of three stages process. Tata motors has jointly worked with tata daewoo to develop trucks such as novus and world truck and buses namely, globus and starbus. The tata nano project making of the worlds cheapest car. Among them is jaguar land rover, a business comprising the two iconic british brands that was acquired in 2008. Through subsidiaries and associate com panies, tata motors has operations in the u.

Productionoperations management is the process, which combines and transforms various. Tsmg also helps tata companies in developing and incubating new business ideas. Pdf the purpose of the study is to demonstrate the significance of marketing flexibility in enhancing the. The case explains the design and development process of tata nano. Tata strategic management group tata industries tata group. The case discusses the making of tata nano, the worlds cheapest car, manufactured by india based tata motors. Pdf success of tata nano through marketing flexibility. Download as docx, pdf, txt or read online from scribd.